Dr. Martens plcOur now-iconic air-cushioned sole was designed by a German inventor, Dr. Klaus Maertens. But while our sole may be German, our soul is undeniably British. British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole. Added in the iconic yellow stitch and grooves. Fastened the scripted heel-loop. And set about flogging these 8-eye boots to workmen. But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression. From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant.